Packaging design development for the new line of exclusive cosmetics for feet “Golden Trace” was based on the tasks of a good product’s presentation to the customers in order to pick it out of the list of competitive offers. All the possible means were used: colouristic presentation, visual perception of signs and symbols, emphasizing of useful and unique features of the presented cosmetics.
In this packaging design of refined form and noticeable colour the very creative idea is used – we decided to mark cosmetics purpose by bright and intuitive form – the footprint on the golden sand. In such way our designers have depicted both the product itself and name of the company-manufacturer “Golden Trace”.
As a result, packaging for this line of elite cosmetics affects not only visual perception but also consumers’ emotions – everybody wants to leave neat but memorable “golden” trace.